16 Powerful Marketing Strategies for Coworking Space Owners

If you manage a coworking or shared work space then you may be curious to find out what organic and online marketing strategies actually work for coworking spaces. We’ve experimented with all of them and here is our list of the best tried and tested methods:- # 1 “Live Chat” on your website If you run a coworking…

How To Set Up a Coworking Space

Setting up a new coworking space ? Wondering where to start?  We could write a book but for this post, we’ve summed up the core areas. Set yourself up for success by following these essential guidelines:- Feasibility Study You should prepare a market and feasibility study designed to provide comprehensive data, analysis and investigation which will allow…

Coworking Revenues Beyond the Desk

Sponsorship, event tickets, food & beverage and 3rd party affiliate schemes are among the most utilized strategies for generating top-up coworking revenues. Each merit a separate post so for now, we’re focusing on the underutilized low hanging fruit…. Virtual Revenues Many operators completely underestimate the value of virtual revenues. It might come as a  surprise that operators could be adding between 20%…

The Coworking Space Owners Guide To Landlord Partnerships

There are now 10,000 coworking spaces around the world and landlords and building owners are taking an interest in the industry. With this, there are huge opportunities for operators with the right experience to enter into landlord partnerships. This strategy is how WeWork have built their empire, they call it an “asset light” approach. In this post,…

How Coworking Will Evolve in 2016

What changes are we going to see to Coworking in 2016? We have some ideas… We will see more Partnerships between Landlords and Coworking Operators: Real Estate and commercial Landlords are keeping more than just a watching brief on the coworking and flexible workspace sector. Many want a piece of the action in what they…

The Global Coworking Survey 2015/2016

We caught up with the Coworking Europe Conference which took place in Milan recently. One of the highlights was the preliminary results of the Global Coworking Survey presented by Deskmag’s Carsten Foertsch. The survey is ongoing but the initial data which is very promising for future of the coworking industry. Amazing Image: SohoWorks London The…

Coworking Etiquette

How should you behave in a coworking space ? No two coworking spaces are the same so we thought it might be useful if we reproduced a coworking etiquette guide which we helped a coworking operator to prepare recently. What do you think ? Noise (love thy neighbour): The Lounge is a shared work environment…

Event Marketing for Coworking Spaces

Events are a wonderful coworking marketing tool as they introduce potential new customers to your Space and raise brand awareness in your local community. As such, you want to think of them more as a long term marketing tool and awareness generator, rather than a direct revenue source. Broadly speaking, there are three types of…

Email Marketing for Coworking Spaces

Email Marketing is a fantastic way to enhance your brand to existing members as well as remarketing to lost leads, promoting special offers and discounts such as meeting room coupons or free trial days and offering leads a mention as part of your sales strategy. The value will be in your email database and your…

16 Things Space Operators Should Know About Commercial Leases

If you’re opening a coworking space and don’t already own an office building, then you will need to enter into a commercial lease with the building owner. The commercial lease agreement is a significant commitment and are typically for periods of between 3 and 15 years. As such, the commitments you sign up to now…

Coworking Space Operators Legal Contracts

If you’re running a shared office or a coworking space then you will have multiple relationships with third parties. These relationships will be with your clients, your partners, investors, service providers and lenders. Each one will be governed by a contract which should to be scrutinized as to its scope, service delivery and avenues for…